Business simulation: The world of ARTEMIS in the hands of 60 Master’s year 2 sandwich students

Sixty students from the Grande Ecole Master’s Sandwich Programme took part in a business game to integrate sustainable development concerns into corporate management and value creation in an empirical manner over the past three days.

They experienced a genuine race against time because the game is captivating... They had to experiment in groups, in real-time, maximizing the profitability of their fictitious firm, faced simultaneously with traditional shareholder requirements, the operational coordination of the company’s functions and “green responsibility”. Their task involved understanding the impact of the legal form of the company, organising the work between managers, analysing the data and the impacts of their decisions every hour and a half under the responsibility of their steering committee chairmen - game administrators including Dr Philippe Giuliani, Franck Brulhart (Lecturer at the University of Aix-Marseille) and Nicolas Quaglia.

At the end of the game, the coaches were unanimous: “We are very proud of their work. They were highly motivated and took to the game with great determination!”, emphasised Franck Brulhart.

“The students were able to apply their administration and executive management skills to all the major functions of their firm, while measuring the horizontal impact of their decisions. Seeing them experience the impact of their marketing decisions on their production costs or share prices was exciting. The most successful groups were those able to integrate all the action parameters offered to them by the software, as well as all of the market constraints which varied at different times, most quickly. The ability to organise themselves within each group was also decisive, as was concentration and consistency throughout the two and a half days. And some had a real shock!”, adds Dr Philippe Giuliani.

Elfie, Arnaud, Emmanuel, Mathieu and Stéphane came first in their markets. They were the ones who best managed this inter-firm relationship... In the context of a potential raw materials purchase and therefore the diversification their company’s activities, they chose to make a massive purchase at a very good price that they then successfully resold to the others, making a substantial profit that they could reinvest. “Beyond the educational and “cool” aspect of this application, I met new people in my year, despite the fact that it’s our last year!”

Congratulations to everyone and thank you to all the teachers who committed to this project!