CSR as a performance indicator: the proof at Montpellier Business School

Day 2 of the 8th edition of the Global Responsibility Week: time to get together with companies and partners of Montpellier Business School on the topic of “CSR as a performance indicator.” A constructive exchange in the presence of previous years’ Masters students on the effects of actions on all parties: clients, suppliers and the community.

At the request of Miss Sophie Gosselin, head of the health, handicap and sustainable development mission from the HR & CSR department, Mr Bruce ROCH (ADECCO France and President of AFMD), Mr Sylvain PORTAL (AFNOR), Mr Jean-Marie GARABEDIAN (CAISSE D’EPARGNE LR), Mr Bruno COMYN (VOLKSWAGEN GROUP), Ms Julie BASTARD (SNCF LR), Ms Laure LAGUIR (DOCAPOST) and Ms Anne-Emmanuelle ROUSSEAU (BRL) gathered together to discuss their definitions of CSR, what they do to help the environment, and finally the results that they’ve seen.

For Sylvain Portal, Languedoc-Roussillon regional representative and head of quality, security and environmental auditing for AFNOR “CSR is being aware of humanity and organisations and the need to contribute to sustainable development.” The things his company does to help the environment go beyond legal requirements, adopting a voluntary approach. Bruce Roch, Director of CSR and Solidarity at ADECCO, and President of the French Association of Managers of Diversity (AFMD), illustrates the implication of CSR policy at ADECCO France through “in the field” experience and the implementation of a “bottom up” strategy: “For auditing, we pay attention to three points in particular in terms of CSR; of course the fight against all types of discrimination, the health and security of our employees, and the assurance that they enjoy their time at our company, no matter the length of their contracts.”

CSR actions are quantifiable on the basis of qualitative and quantitative indicators. So to value these actions, you can put in place a rewarding evaluation system, as demonstrated by Julie Bastard, a sandwich course student at SNCF, through a cost avoidance system. “We intervened as mediators on the lines that were considered risky. We filled out a logbook, noting all the incidents such as graffiti, breakages etc. and how regularly they were treated. Once the logbook was complete, we determined what the cost of each incident would have been had the mediators not treated them. This system allowed us to find out whether or not the measures had been profitable and to make forecasts of our actions. This year, we have saved 247,000 euros as a local community, and almost 11 million euros on a national level.”

These examples provide proof for everyone, that if it’s needed, CSR can also be a performance indictor. “It’s not difficult to be environmentally friendly when it’s anchored to the highest level of a company’s strategic policy.” And that’s also the point of view of Montpellier Business School. And the HR, CSR & diversity department. And all others who are affected by actions regarding CSR.