Montpellier Business School at the forefront of managerial innovation!

Dr. Philippe Giuliani has taught managerial innovation at Montpellier Business School since 2011. A Human Resources Manager in large companies for around twenty years, this passionate teacher has made this topic his field of research and annually delivers an understanding of French and European competition issues to his students.

"Managerial innovation is a kind of innovation that brings together all innovation that does not have a technological component", explains Philippe Giuliani. "It affects the administrative, organisational or managerial dimension of the business. This concept has recently been defined and conceptualised by three prestigious professors: Julian Birkinshaw, Gary Hamel and Michael J. Mol in a seminal article in 2008 entitled simply "Management Innovation".

"The major managerial innovations still represent breaking with organisational practices or forms that are in place at a given time. They are completely visible in the history of management science, whether in the field of management and HR, or in strategy, finance and marketing. All innovations that impact a company’s management style or organisation can be linked to managerial innovation (see Mol and Birkinshaw 2009). The multidivisional business structure or the matrix organisation are tremendous examples of it, even though there is much talk today of cellular organisation as in companies such as Whole Foods, Gore-Tex or Google. Although American companies are often pioneers in creating managerial innovations, French and European companies are increasingly developing and supporting the movement. Chosen by Montpellier Business School as a line of research, it was the subject of a book in 2013 co-authored by the school’s teachers and coordinated by professors Annabelle Jaouen and Frédéric Le Roy".
Its principles are taught to students on Montpellier Business School’s programmes. "It is necessary that our students understand that technological and/or product innovation are no longer able to produce sustainable competitive advantage because they are quickly copied, and so only provide at best a short-term competitive advantage", points out Professor Philippe Giuliani.

"Managerial innovation is difficult to copy because it is a way of internal operation that constitutes the DNA of the company. Therefore it is often best able to provide companies with a competitive long-term advantage. My course is based on the historical dimension of some forms of organisation or management that students are confronted with. We then analyse why current organisations operate in a particular way, trying to capture innovative management practices. They try, particularly in light of their own dual training experiences, to better understand their practices given the major breakthroughs that have marked the evolution of companies".

Dr. Philippe Giuliani participated in the organisation of the EURAM 2015 symposium on this theme.

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