How students from the « International Business Model Developer » specialization of Montpellier BS put their skills into practice through a business game

Some students from Montpellier BS participated during two days, to a business game as part of their International Business Model Developer specialization. 10 teams had to compete against each other. The group called “Chili” won the challenge. Let’s go back on the experience.

« This Business Game, inspired by the online gaming start-up Strat&Logic lasts two days and has as an objective, to put the students in a situation where they have to conduct, live, the most innovative and relevant strategy for the success of the marketing of a product in a given geographical area. This is a very good exercise that allows them to understand the impact of their decisions in a dynamic environment of teamwork and cooperation », says Professor Paul Martin.

« At the beginning of the game, each group starts by working on the same company with the same capital, that is to say 4.000.000 euros. They have 7 virtual years to develop the production and the marketing of a robot. Each group has to reflect on various issues to succeed in this project (In which zone is it financially the most interesting to produce? How many units does it produce per production line? What is the distribution capacity for each zone? What are the transport costs to be allocated?). Once at the marketing stage, each team determines the finish level of the robots as well as the resources invested in research and development. It is also possible to perform competitive intelligence by purchasing marketing research in order to make a good market forecast. We have sometimes seen real strategic mistakes, but we have to remember that it is by making mistakes that we learn. »

Axel Poidebard, member of the wining group « Chili », tells us about how they performed: « This simulation was really realistic. We spent two days on this game, from 9 am to 7 pm without breaks and we all had fun. It was a great experience. What made the difference is that we managed to forecast accurately the demand on our market (South America, South Asia) and thanks do that, we were able to give lower prices because workforce costs are low in those countries. It allowed us to benefit from large margins. We could, after 3 years of selling the robots, split the task efficiently. It was quiet funny because as we developed many products, we were producing and selling 5 different types of robots! Everyone of us was the « product manager » of one product. We could observe the performance of the different products from one year to another ».

Professor Paul Martin would like to thank all the students who are doing the specialization for their commitment to the program and their good team spirit in this specific educational project. No doubt he will do it again next year.

See you next year for a new Business Game. Meanwhile, you can see all our Master 2 specializations on the following link: