MSc in Digital Management


NB: As of July 24, 2018, the international admissions will no longer be available for non European candidates, due to time requirement for visa process

Key points

→ Duration: 16-months – 9 month courses + 4 to 6 months professional experience
→ Intake: once a year, end of September
→ Mode: Full Time
→ 470 hours from October to May
→ From June to December: Master Thesis & 4 months minimum of professional experience: internship or job

→ Credits: 90 ECTS
→ Language: Entirely taught in English
→ Certified by the label ‘Conférence des Grandes Ecoles’
→ Location: Montpellier Business School Campus
→ Tuition Fees: 13 500 €

Requirements

→ A Bachelor degree or equivalent
→ Good English level:a minimum score of TOEFL 75/120 or TOEIC 670/990 or IELTS 6.0/9
→ Relevant professional goals

Admission Process

→ You’ll need to fill a completed online application form (which can be saved and completed over time) using the Apply button above
→ Selected applicants are scheduled for admission interviews (via Videoconference)


Job opportunities

Digital Project Manager, Digital manager, Digital Strategy Consultant, E-marketing and e-business manager, Digital and social media director, Director of Web agency, Web Contractor, Digital transformation consultant, Digital design project manager, Digital business analysis,…

Programme outline

The MSc in Digital Management is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.

It is a unique program that gives an opportunity to the students to understand the impact of digital on leadership and organisation, master new models of creating and distributing value and agile methods of project management and performance. The modules include digital strategy, applied big data (a one-week case on company data), agile project management (expecting delivering, dates and estimated budget), change management, digitisation of business processes and web marketing. Throughout the year, students will also foster the "entrepreneurial spirit" alongside with the open-innovation techniques adapted to large groups to spread the "start-up" spirit.
With an original pedagogical approach, which will involve the participants from diverse profiles and put them together on common projects, where each of them will brings their experience and competence to generate the "know-how” to work together. The Creativity and innovation are essential for the success of any digital transformation project and the sustainability of both public and private organisations.

French courses are provided during the academic year and cultural and company visits are organised during the programme.

Through one year of training, you will meet professional experts and develop solid know-how ready to confront challenges of your future career (with serenity).

Why choose this programme?

→ Top level faculty
→ An innovative pedagogical method
→ A truly international environment
→ An excellent employability rate for our MBS graduates: 70% of students from our programs are hired BEFORE they even graduate
→ Unrivalled networking opportunities
→ An AACSB, EPAS and AMBA accredited School

PROGRAMME COURSES (1rst and 2nd semester)

MODULE 1: DIRECTION AND MANAGEMENT IN DIGITAL ENVIRONMENTS

Integration, team building and behaviour focus
In this course students will learn to analyse complex workplace situations from conflict resolution to motivational team dynamics and how to implement strategic solutions.

The impact of digital on financial companies
Retail banking and insurance must embark on a vast process of digital transformation to adapt to the new characteristics of their market. Four areas are concerned: optimising the customer experience, redesigning business processes, modifying internal operating modes and transforming the business model.

Organisational behaviour and change management
This course is designed to empower students to use complex diagnostic models, familiarise them with the theories behind these models, identify key issues related to organisational change, and develop change management programs.


MODULE 2: STRATEGY, OPERATION AND DIGITAL PROCESSES

Strategic management
A good strategy is the key to the performance of a company.
Through case studies, students will learn in this course to analyse a situation related to the digital revolution and to reflect on possible strategic choices to be implemented.

Innovation management
The goal is to develop the innovation skills in student business models and prepare them to become innovative managers by giving them an understanding of how to be innovative. Elements are supported by relevant examples of the academic literature or the professional world.

Lean management and digital transformation
Technological advances have created opportunities that did not exist a decade ago and it is clear that new developments will occur at an ever faster pace. The objective of this course examines the extent to which successful companies are benefiting from operational excellence and digital advantage. It aims to provide a compelling picture of each of these elements (process improvement, business digitalisation and management of both) to help companies eliminate waste and improve processes and services.

Agile project management
In this course, students will take ownership of agile project management methods and Scrum principles by focusing on the role of the beneficiaries. Students learn how to develop a vision of the project, then the resulting roadmap, identifying user roles and writing user reports. Other topics include stakeholder identification, organization, team development, planning, communication, quality, risk and change management.

Digital change
The course focus on the main issues that a company must address in order to successfully complete its digital transformation, including the organisational and cultural aspects that often lead to such transformations. We discuss how these transformations require managers to acquire a good technical culture to enable them to make organisational, management and marketing decisions.

Information technology and value creation
The role of digital in the creation of new forms of organisations, the transformation of existing work practices and the change in the way we communicate with others have implications at different levels and can create different sources of value if they are managed appropriately. This course provides concepts, frameworks and tools to understand the potential impact of information technology on business value.

MODULE 3: CREATIVITY AND ENTRENEURSHIP INNOVATION MANAGEMENT

Design thinking
It is a subject applicable in all disciplines of management.
This course allows students to take ownership of Design Thinking methodologies to produce pragmatic solutions and ideas for innovative products and services. Following this course, participants will learn how to apply a Design Thinking model to solve or eliminate a real-life problem by developing innovative and creative ideas from imagination to prototyping.


MODULE 4 : DATA and ANALYTICS

Statistics
This course aims to develop the quantitative skills that can be mobilised in the professional world and in particular for the analysis of Big Data. Students need to collect, process, analyse and use quantitative data to make decisions, present and argue them.

Big data and analytics
This course aims to make students aware of the questions and techniques related to the use of big data. Through examples of classroom implementation, students will learn several ways to analyse the relationships between variables.

MODULE 5: DIGITAL MARKETING MANAGEMENT

Digital marketing
Students will acquire the skills necessary to define a digital marketing strategy, analyse the web eco system, manage and pilot an e-commerce project, develop, animate and federate a community on social networks, pilot an online marketing campaign, measure And analyse performance indicators (SEOs). Specifically, at the end of the course, students will be able to define KPIs, measure multi-channel performance, achieve strategic objectives, monitor, measure and analyse a marketing approach on the web, Monitoring strategy (competitive, e-reputation ...), to understand new trends and to identify opportunities for innovation.

Blog  Project
In the world of today, the professional expertise is more and more communicated online and collaborative learning challenges the individual learning project. In addition, acquiring excellent social media skills is a standard requirement of all career opportunity seekers.

Digital communication & social Media
This course examines the relationship between current society and the computerised communication technologies known as "social media," including Facebook, Twitter, YouTube, LinkedIn, Instagram and more. Students will gain practical knowledge of social media: understanding the landscape, learning "best practices" and using different social media technologies to create and disseminate content.

Organisational behaviour and change management :
This course is designed to empower students to use complex diagnostic models, familiarise them with the theories behind these models, identify key issues related to organisational change, and develop change management programs.

French courses
It is not necessary for incoming students to speak French as all courses are offered in English. However, French language courses will be offered to students in order for them to have a more engaging cultural experience.

Master’s thesis
Students will be asked to write a master’s thesis in order to graduate from this programme. This represents an important component of the MSc learning experience. The objective is to investigate in depth an international business issue and to open doors for contacts and networking.

3rd Semester

4 to 6 months professional practice, internship or job

ENTREPRENEURIAL PROJECT

Teams of students from various cultural and academic backgrounds will embark on this entrepreneurial journey drawing on each other’s’ specialties to create a viable business. The objective of this project is to create a new and innovative company. To aid in their collaboration students will be exposed to experienced entrepreneurs and tools across various dimensions such as innovation, logistics and marketing. Finally they will be asked to conceive all of the financial aspects and pitch their project to an academic panel and potential investors.

CAREER ADVANCEMENT SEMINARS

Throughout their year of study students will be assigned a career coach and attend seminars that will prepare them in seeking the right career opportunities, how to be successful and learn from industry leaders on CV preparation, interviewing skills and contract negotiation.


Download our brochure:


Contact us

For further questions and information about our MSc, please contact us:

Georgia Planquette
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel : +33 4 67 10 60 16

 
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