MSc in Marketing


Key points

→ Duration: 16-months – 9 month courses + 4 to 6 months professional experience
→ Intake: once a year, end of September
→ Mode: Full Time
→ 472 hours from October to May
→ From June to December: Master Thesis & 4 months minimum of professional experience: internship or job

→ Credits: 90 ECTS
→ Language: Entirely taught in English
→ Certified by the label ‘Conférence des Grandes Ecoles’
→ Location: Montpellier Business School Campus
→ Tuition Fees: 13 900 €

Requirements

→ A Bachelor degree or equivalent
→ Good English level:a minimum score of TOEFL 75/120 or TOEIC 670/990 or IELTS 6.0/9
→ Relevant professional goals

Admission Process

→ You’ll need to fill a completed online application form (which can be saved and completed over time) using the Apply button above

→ Selected applicants are scheduled for admission interviews (via Videoconference)

Job opportunities

Marketing Manager, Operational Marketing Manager, Strategic Marketing Manager, Product Manager, Brand Manager, Manager International Development, Communication Manager, Mechandising Manager, International Marketing Manager...

Programme outline

The MSc in Marketing is one of Montpellier Business school’s programmes in which you can foster your professional skills and find a way to stand out from the crowd. It provides the specialist tools and techniques to increase your strengths on the international arena.

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's branding strategy.

Our faculty addresses a broad array of topics in all of these areas there are several new developments in marketing that offer opportunities for us to make important contributions in the future. The current economic crisis is changing consumers' current and future purchase and consumption patterns. The programme contains an ideal balance between theory and practice, and the curriculum bring knowledge to life instead to keep it to the books mainly through the practical side of Marketing within different industries like Luxury, cultural,  food & wine and services.

We will provide you tools and techniques to foster your marketers’ skills, allow you to master the marketing processes to find new solutions for problems with ethics and values, the foundation of doing businesses with global responsibility: honesty, fairness and integrity, are underlying all courses.

French courses are provided during the academic year and cultural and company visits are organized during the programme.

Through one year of training, you will meet professional experts and develop solid know-how ready to confront challenges of your future career (with serenity).

Why choose this programme?

→ Top level faculty
→ An innovative pedagogical method
→ A truly international environment
→ An excellent employability rate for our Montpellier BS graduates: 70% of students from our programs are hired before they even graduate
→ Unrivalled networking opportunities
→ An AACSB, EPAS and AMBA accredited School

PROGRAMME COURSES (1rst and 2nd semester)

BEHAVIOURAL FOCUS
In this course students will learn to analyse complex workplace situations from conflict resolution to motivational team dynamics and how to implement strategic solutions.

INTERNATIONAL STRATEGIC MARKETING
Students will learn how to successfully conduct marketing activities in an international setting and enhancing their capacity to analyse and target global marketing opportunities, select the best market-entry strategies and to design an integrated marketing-mix strategy.

ADVANCED STRATEGIC MARKETING
Students will explore the tools and models that guide managers involved in creating marketing plans. This course will develop students’ abilities to critically analyse managerial situations for the purpose of formulating relevant and creative marketing strategies.

DIGITAL MARKETING
This course offers training to project leaders and future company managers on e- commerce, digital marketing and on-line communication. Students will learn the skills needed to de¬ ne a marketing strategy, analyse the Eco-web system, manage and control an e-commerce venture and bond a community networks, manage an on-line campaign and how to analyse indicators.

MARKSTRAT
It is a campus wide competition via a business simulation that allows students and professionals a risk-free platform to test theories and make decisions. Competitor actions and reactions, new product launches, sales and distribution strategies will all define how teams manage their own product portfolio, R&D, positioning and pricing strategy.

INTEGRATED COMMUNICATION
This course will focus on developing professional communication in the workplace. Students will apply critical thinking and problem solving skills to effectively implement appropriate responses to communication issues.

LUXURY MARKETING
This course will develop a framework for understanding the essential ingredients of effective marketing of luxury brands and services. The course will help students understand the demands and challenges in this sector.

FOOD AND WINE MARKETING
In this course there will be a focus on the gastronomic and oenology sector. Students will examine the relationships between consumer behaviour and marketing strategies in the wine and food market.

CRM BIG DATA
Utilising business intelligence systems can turn data into decision-ready insights. The objective of this course is to introduce ways a marketing manager can implement strategy and how to organise flows of information into Marketing Information System.

GRAPHIC DESIGN AND BRAND COMMUNICATION
The objective of the course is to teach students how to communicate messages to consumers with graphic design, and to introduce concepts of semiotic theory to understand the visual communication phenomena. They’ll learn what the different variables marketers use to communicate with consumers through designing their logos, websites, advertising and packaging.

SOCIAL IMPACT MARKETING
The course aims to contribute to ethics and responsibility awareness.
Students will implement and evaluate an ethical and responsible approach to maximising economic, social and environmental performance.

CONSUMER BEHAVIOUR AND PSYCHOLOGY
Understanding the consumer psyche is important to marketers as they formulate their marketing plans. In this course students will evaluate the consumer decision making process and how these impact strategy.

FRENCH COURSES
It is not necessary for incoming students to speak French as all courses are offered in English. However, French language courses will be offered to students in order for them to have a more engaging cultural experience.

MASTER’S THESIS
Students will be asked to write a master’s thesis in order to graduate from this programme. This represents an important component of the MSc learning experience. The objective is to investigate in depth an international business issue and to open doors for contacts and networking.

3rd Semester

4 to 6 months professional practice, internship or job

ENTREPRENEURIAL PROJECT

Teams of students from various cultural and academic backgrounds will embark on this entrepreneurial journey drawing on each other’s’ specialties to create a viable business. The objective of this project is to create a new and innovative company. To aid in their collaboration students will be exposed to experienced entrepreneurs and tools across various dimensions such as innovation, logistics and marketing. Finally they will be asked to conceive all of the financial aspects and pitch their project to an academic panel and potential investors.

CAREER ADVANCEMENT SEMINARS

Throughout their year of study students will be assigned a career coach and attend seminars that will prepare them in seeking the right career opportunities, how to be successful and learn from industry leaders on CV preparation, interviewing skills and contract negotiation.


Download our brochure:


Contact us

For further questions and information about our MSc, please contact us:

Georgia Planquette
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel : +33 4 67 10 60 16

 
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